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FEAR TURNED ME INTO A JEWELRY DESIGNER!

New York, New York, March 2007 – The fear of living from one meager paycheck to another, the fear of the mundane inspired this young accountant into becoming an up-and-coming jewelry designer.

We all have that fear- be it the fear of change or the fear of failure. Sandy Ip, however, decided it was time to give fear the cold shoulder and make a significant change in her life: retiring from the accounting world and going into jewelry design. Sandy has been designing jewelry for many years but it had taken backseat to everything else. Busy making business connections from her days in college, Sandy found the resources to make what seemed to be just a hobby into a dream job. “I wanted jewelry with lots of texture and lots of details, something different and that’s what Ippie Design is about”. She partnered with her long time friend, Jay Nozawa, and started Ippie Design (www.ippie.com) in July of 2005.

“She’s always seemed to be ahead of the game in terms of fashion” raves partner Jay Nozawa. “I saw her designs and the passion she had for them and I didn’t want to miss the opportunity to be a part of something special”. Sandy wanted to focus on jewelry that was catered to young chic professionals who wanted something unique. “Ippie Design’ jewelry represents women who aren’t afraid to take risks, go after what they love and be who they are. It takes a long time to create these special earrings, there is a lot of detail and craftsmanship that goes into each style” says Sandy.

Jay and Sandy both received their bachelor degrees from Babson College’s well-respected business program in Massachusetts. “We have used what we have learned in school, how to start and manage your own business and especially managing Ippie Design’s cash flow”.

Based out of her small studio apt in Midtown New York, Sandy and Jay have been packing orders and making sure that all of their small and large clientele are happy with what they have purchased. “This was not as easy as we thought, going to craft fairs, tradeshows, visiting boutiques door to door, and cold-calling. Any free time we had we were working on the Ippie Brand. Anything we can do to sell our jewelry, we tried it! With a tight budget of course!” says Jay.

While they have struggled for years, 2007 looks to be the breakthrough year for Ippie DESIGN. “Yes! I got orders from major department stores! Two huge department stores have ordered from us, and we’re very excited! It means so much to us that Large National Retailers are going to be showcasing Ippie Design Jewelry throughout the US and possibly Internationally!” says Sandy Ip. The future is certainly looking bright for this young jewelry designer and her partner. Who would have thought that this accountant-cum-designer and her unique designs would have made her presence known in the jewelry industry this quickly? At least one person, that’s for sure: the fearless and headstrong Sandy Ip.

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For additional information on “Fear Turned Me Into A Jewelry Designer”, please contact Jay Nozawa (jnozawa@ippie.com) or Sandy Ip (sandy.ip@ippie.com) or visit www.ippie.com. Samples available upon request, please contact for product availability. Ippie Design is a registered trademark company.
ABOUT IPPIE DESIGN – Established in 2005, ippie design is a jewelry company started by Sandy Ip and Jay Nozawa. Ippie Design jewelry is skillfully handcrafted with sterling silver, crystals, pearls, and gemstones, every piece meets the Company’s standards of high quality. Funky, preppy, or trendy, Ippie Design jewelry allows you to express your individual spirit. Ippie Design – “Something Rare”.

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