Meet the Ippie Girls - Eri Wakita

Read about the Ippie Girls - Get up close and personal with the girls who love to wear Ippie Jewelry!

Eri Wakita

A fashionista who is responsible for bringing many large fashion brands into the Japanese market, Eri is a long time supporter of the Ippie brand and one of the sweetest girls you will ever meet.

1.Can you give me a description of what you do?

I work in the brand marketing and management division of one of the largest Japanese trading companies. My job involves introducing emerging trendy North American brands to the Japanese market through research, exclusive imports, distributions and license developments.

2.Your job often involves collaborations with celebrities. What was it like to work with them?

I used to be nervous at first, but now I just forget who is on the other side of the table because we are very focused on our work and we are all passionate and serious about the brands and the fashion businesses. I admit that taking a picture with them or getting an autograph afterwards is always a plus!

3.When and why did you become an Ippie jewelry fan?

I think I started wearing Ippie a few weeks after the brand was introduced. It’s elegant and very practical. I also happen to admire the designer. ☺

4.When and for what occasions do you wear Ippie jewelry?

Well, because Ippie is elegant I feel it is appropriate for any occasion. I often wear it for meetings with my clients. I often receive compliments from famous designers and celebrities. It’s always flattering, to say the least!

5.What is your favorite Ippie jewelry?

I love the Shanghai Collection. They are beautiful Asian-influenced designs. I especially love the "Sterling Silver Small Filigree Hoop with White Mother of Pearl". It goes well with any kind of outfit.

6.What is your favorite fashion trend now?

I used to wear a lot of dark colored clothes but I am into bright colors this season, such as green, purple, pink . . . these colors make me feel happy!


7.What are your favorite stores or brands?

Jovovich-Hawk, Milly and Vince. They are just three of many brands I work with, but I genuinely believe in their design philosophies and the overall look. I especially love Jovovich-Hawk because their materials and designs are very feminine, yet with a distinct edge

8.Do you have any advice for people who want to be in the fashion industry?

Be aware of upcoming trends and stores. If you see a trend that is new and popular, then it’s already last season. The best way to learn about upcoming trends is to shop and observe what would be trendy. Of course, one benefit of being in fashion is that in our industry; shopping is the same as market research!


Eri with Milla Jovovich


Eri with Milla Jovovich and Carmen Hawk


Eri with Mary-Kate Olsen and Ashley Olsen